THE UNIVERSITY OF KENT 
BUSN3700 - Introduction to Marketing 
Comprehensive Revision Guide and Course Notes 2023 
 
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University of Kent - BUSN3700: Introduction to Marketing

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ACADEMIC YEAR 2023 - 2024

University	University of Kent
Study Level	Undergraduate
Module Code	BUSN3700
Module Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

Discover a fun and engaging way to prepare for BUSN3700: Introduction to Marketing with this comprehensive study guide. This set of notes provides you with all the key concepts in the module, including highlighted sections covering lecture content and summaries from tutorials. The easy-to-remember facts will help you perform better in your assessments, so you won't have to approach your tasks unsure of whether you know enough to excel.

BUSN3700

The Introduction to Marketing module - is designed to provide students with a comprehensive understanding of marketing in competitive and dynamic environments. The course emphasizes the importance of marketing roles and concepts, the auditing of the marketing environment as part of the planning process, and the ethical issues in marketing. It also covers market segmentation, targeting, positioning, brand development, and management of the marketing mix. Key topics covered:

The marketing role and concept
Auditing the marketing environment
Market segmentation, targeting, and positioning
Brand development and management
Management of the marketing mix
Ethical issues in marketing

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University of Kent - BUSN3700: Introduction to Marketing

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