THE UNIVERSITY OF LIVERPOOL 
MKIB153 - Fundamentals of Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
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University of Liverpool

University of Liverpool - MKIB153: Fundamentals of Marketing

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ACADEMIC YEAR 2023 - 2024

University	University of Liverpool
Study Level	Undergraduate
Module Code	MKIB153
Module Name	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MKIB153: Fundamentals of Marketing, University of Liverpool - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this module, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the module better and improve your grades in this module.

This module - MKIB153: Fundamentals of Marketing equips you with a solid understanding of the marketing orientation, a core concept for businesses to align themselves with their customers, stakeholders, and market landscape. Through this module, you'll gain insights into the marketing environment, analysing both customer and competitive forces to make informed decisions. You'll develop the ability to identify and leverage key marketing concepts to support your marketing and overall business strategies. By the end, you'll gain a practical understanding of the marketing process, empowering you to navigate the exciting world of marketing with confidence.

Main topics to be covered:

Market-oriented management
Environmental analysis
Marketing research
Buyer behaviour
Segmentation, targeting and positioning
Product strategy
Distribution
Pricing
Integrated marketing communications
Services marketing

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ACFI101	Introduction to Financial Accounting
ACFI102	Introduction to Management Accounting
ACFI103	Introduction to Finance
ACFI107	Introduction to Accounting and Finance
ACFI201	Financial Reporting 1
ACFI204	Financial Management
ACFI304	Business Finance
ACFI309	Financial Reporting 2
ACFI310	Derivative Securities
ACFI342	Financial Risk Management
ECON112	Statistics for Economics and Business
ECON121	Principles of Microeconomics
ECON123	Principles of Macroeconomics
ECON154	Business Statistics
ECON213	Econometrics II
ECON222	Microeconomics 2
ECON233	Introductory Econometrics for Business and Economics
ECON241	Securities Markets
ECON311	Time Series Econometrics
MKIB153	Fundamentals of Marketing

University of Liverpool - MKIB153: Fundamentals of Marketing

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