THE UNIVERSITY OF MANCHESTER 
BMAN10101: Marketing Foundations 
Comprehensive Revision Guide and Course Notes 2024 
 
The 24/7 Online Support You Deserve
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the module to provide assistance and help ensure that you’re on the right track to graduating.
 
Looking for more study resources?
Find out about all the services and resources available for students at the 
University of Manchester.

University of Manchester - BMAN10101: Marketing Foundations

£29.00

ACADEMIC YEAR 2023 - 2024

University	University of Manchester
Study Level	Undergraduate
Unit Code	BMAN10101
Unit Name	Marketing Foundations
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the BMAN10101: Marketing Foundations, University of Manchester - and this is it. This comprehensive revision guide and course notes has it all. These notes provide students with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the module better and improve your grades in this course.

The aim of this course, Marketing Foundations (BMAN10101) - is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.

✔ Main topics covered:

Marketing environment
Segmentation, targeting & positioning
Consumer Behaviour
Products, services and brands
Pricing
Integrated marketing communications
Marketing channels
Marketing planning and strategy
Responsible marketing

UNIT CODE	UNIT NAME
BMAN10101	Marketing Foundations
BMAN10501	Financial Reporting
BMAN10512	Introductory Management Accounting
BMAN10522	Financial Decision Making
BMAN20072	Investment Analysis
BMAN21011	Financial Markets and Institutions
BMAN21020	Financial Reporting and Accountability
BMAN23000	Foundations of Finance A
BMAN30091	Financial Derivatives
BMAN30111	Advanced Corporate Finance
ECON10072	Advanced Statistics
ECON10171	Microeconomic Analysis 1
ECON10181	Macroeconomic Analysis 1
ECON10221	Microeconomics 1
ECON10241	Macroeconomics 1
ECON20110	Econometrics
ECON20501	Microeconomic Analysis 3
ECON31031	Advanced Econometrics
SOST10062	Introductory Statistics for Economists

University of Manchester - BMAN10101: Marketing Foundations

INFORMATION

DESCRIPTION

RELATED COURSE UNITS